The Power of Story in Marketing

The Power of Story in Marketing

  Is your marketing material, website, social media, and email campaigns telling your customers a story? If not, you’re risking an unclear message and driving customers away. All of us learn best and make sense of our lives through stories. Let me...
Why we admire Veteran business owners

Why we admire Veteran business owners

On November 11th this week, we celebrated Veterans Day; being a Veteran myself, I took a few extra hours off to enjoy lunch with friends and dinner with my family. During this spare time, I reflected on how many business owners are Veterans and why they are so good at...

Building Brand Recognition

At its foundation, your marketing should be an exercise in memorization. Most marketing is a complete dud filled with elusive tag lines and beautiful pictures meant to make a customer feel something, and it doesn’t work. Why? Because they are completely ignoring...