The Power of Story in Marketing

The Power of Story in Marketing

  Is your marketing material, website, social media, and email campaigns telling your customers a story? If not, you’re risking an unclear message and driving customers away. All of us learn best and make sense of our lives through stories. Let me...

Building Brand Recognition

At its foundation, your marketing should be an exercise in memorization. Most marketing is a complete dud filled with elusive tag lines and beautiful pictures meant to make a customer feel something, and it doesn’t work. Why? Because they are completely ignoring...

Market Your Secondary Strengths

Businesses are good at marketing their primary strengths, because it is that primary strength that is usually their main product or service provided by their business.  But what about your secondary strengths?  Here’s an example.  As a teacher, my primary strength is...

Know Your Audience

Last night, my husband and I attended a formal ball complete with a guest speaker and a comedian for entertainment. These formal occasions are intended to be fun mixed with networking…or “shmoosing” as I like to say.  We went through the receiving...