I was talking to my sister the other day. She works for a national jewelry distribution company who has a website that is difficult for her customers to maneuver. The website was kept accurate and up to date, but customers couldn’t view the entire catalog of merchandise, nor could they order online. This drove away many customers that didn’t want to look through a catalog, and caused higher operating costs due to paperwork and postage. Just last week, her company unveiled their new website complete with catalog browsing options and online ordering. Sales have increased in just this last week, with strong possibilities for the future.
Is it time to rethink your company’s website? Do your customers, and employees, find your website easy to maneuver and order from? It might be time for your company to do a website overhaul too!