Website development has become crucial in today’s business landscape. The website is the first impression for 81% of prospective customers1 and we want that first impression to be one that engages the customer and encourages them to take the next step.
What do you want that impression to be? Should it be professional, creative, fun? What does your current website communicate? Does the website design communicate the values you’d like? The first thing we like to do with our clients is find out what they want to accomplish.
We always start with the end in mind. We are dedicated to ensuring your site reflects your company. We get to know you and your company so the site we create match your needs and corporate identity. Pre-made sites found online are rarely a good fit. Consistent branding is crucial to companies trying to compete in today’s market. These templates often delude the brand and by doing so make the company harder to recognize from its competition.
We can also breathe new life into current sites by incorporating new technologies and strategies in website development. One way to look at it may be this. WebMD has a wealth of information and can help you diagnose yourself. In the same way, pre-made sites house a plethora of templates and you can use them to build yourself a website.
However, when you want a professional medical opinion catered specifically for you in your situation; you go to your doctor. He or she knows you and will put together a plan to achieve peak health. When you want something customized to fit you, go to a professional web development agency like us. We’ll help your business reach that next level.
One of the biggest headaches that come with website development is filling those pages with great content. We can take care of that for you. We have great writers who can create text for your website. No matter what the industry, we have the skill set to put words on the page.
Your content is important and so doing it correctly is important. Our content establishes you as an authority in your industry. We also understand the differences in print copy and web copy. People who have sat down to read are far more patient then web users on the hunt for information. Knowing how to write to this audience is key. Writing for websites is a class unto itself. We communicate simply and clearly so people who aren’t intimately familiar with your product will be able to get the idea and make an informed decision.
WordPress is one the most popular Content Management Systems (CMS) in the world with tens of thousands of new sites being created every day. These are not limited to blogs, but any kind of website. Partnering a WordPress site with our hosting will allow your site to utilize the thousands of amazing WordPress plug-ins and add-ons that will take your site to the next level.
WordPress offers many features like flexibility of use and ease of publishing. Users with different levels of administrative access allow employers to decide who can publish what to the site. Using a CMS allows a non-technical person to make changes to the site whether it’s text, pictures or video. This can lower costs because professionals do not need to be brought in every time a minor change needs to be made. However, if a client prefers we make changes to the site for them; we are available to them.
Website development standards are always changing. Years ago it may have been okay not to have a mobile site, but those days are behind us. In February 2014, for the first time, mobile use surpassed PC internet usage. US adults spend an average of 34 hours a month using mobile internet compared with 27 hours on a PC1. Many websites created for desktops do not display properly on a tablet or phone. A 2012 Google survey found that2:
• 74% of visitors were more likely to return to mobile friendly websites
• 61% were likely to leave if a site wasn’t mobile friendly, and
• 67% were more likely to buy at a mobile friendly website
Designing for mobile is different than designing for desktops or laptops. Using a touch screen instead of a keyboard and mouse to navigate is very dissimilar and these differences have to be considered from the very beginning of the process. Using bigger buttons, call buttons, less text, and faster loading times are all part of creating a great mobile experience.
Like fashion, interior design, and technology in general; web design is temporary. Eventually, styles will change and your website will begin to look dated. This can be a scary thought for business owners who want to stay up to date but dread the large costs for new websites along with the headaches that come with acclimating customers to the new site.
Signing up for a Site Maintenance plan can alleviate those fears. With one low monthly cost per month, your site will have minor modifications made to keep it looking brand new and at the same time familiar to your customers. This includes changes to important behind the scenes factors like code and SEO. Many companies are switching to this way of doing things to avoid large costs later.
Another great reason for having a Site Maintenance plan is that changes can be made every month to reflect different specials, sales, and new inventory for your business. You need text, prices, products, staff, or pictures changed. It’s covered. Why spend time cropping, changing resolutions, dealing with code unnecessarily? Enjoy the peace of mind that comes with having professionals ready to go at any minute.