Search Engine Rankings
Having the best product or service in the world doesn’t do much good if no one can find it and the same proves true on the web. Search engine rank mean the difference between a potential customer going to you or your competition. At Arc Media Group, we possess the skills to get you found by looking at everything from your website’s code to your competition’s website in developing SEO strategy. We implement external and internal changes to get your website to the top of the pile. You work hard to make your business the best it can be. Your website can be your best (and most inexpensive) salesman.
SEO Ad Campaigns
Pay per Click can be a great option for fast results. Many of the larger search engines list sites at the top of their search results for a price. Luckily, ways exist to qualify people who see your ad. You can choose to have only people in certain zip codes, only mobile device users, or on websites relevant to your business. Cost is set up front and spending ceases upon budget exhaustion. Your ad simply disappears until budget replenishment.
The Lie about SEO
“We can get you ranked #1 in 30 days!” You’ve probably heard this before. After hearing it, you probably asked yourself, “How can a company who knows nothing about my business and nothing about my competition make this kind of guarantee?” You’re right to be suspicious. Promises made in ignorance rarely produce. We pride ourselves on our research of both your company and your competition. Through careful examination, we provide well-informed projections about performance.
The Facts about SEO
Two methods exists to ensure top placement in Google’s listings: organically (free listings) and using Pay per Click (PPC: you give search engines money to be at the top). Many different factors go into getting a site ranked organically. Google and other search engines have developed very complex and comprehensive algorithms to decide which pages are at the top. Because of this, achieving a high rank organically takes time and energy. Most businesses possess neither the time or expertise to truly nurture their organic growth.
When changes to the algorithm occur (more often than one would think), we’re in the know. We use best practices encouraged by the search engine themselves. SEO methodology is important because short cut or shady methods may work temporarily, but will ultimately result in being delisted. This is why it’s so important to partner with a company with integrity.
Use words your customers use to search
Who gets where you want them to go
Competitor Rank Tracking
How your competitor ranks
How you do in your market
Mobile ranking can be different than desktop ranking
Use the best terms
Backlink Creation and Evaluation
What sites you are interacting with
Competitive Link Evaluation
Sites your competition interact with
What incoming traffic is spam
Country IP blocking
Most hacks and website attacks come from overseas
Finding problems within the site