Search Engine Rankings

Having the best product or service in the world doesn’t do much good if no one can find it and the same proves true on the web. Search engine rank mean the difference between a potential customer going to you or your competition. At Arc Media Group, we possess the skills to get you found by looking at everything from your website’s code to your competition’s website in developing SEO strategy. We implement external and internal changes to get your website to the top of the pile. You work hard to make your business the best it can be. Your website can be your best (and most inexpensive) salesman.

SEO Ad Campaigns

Pay per Click can be a great option for fast results. Many of the larger search engines list sites at the top of their search results for a price. Luckily, ways exist to qualify people who see your ad. You can choose to have only people in certain zip codes, only mobile device users, or on websites relevant to your business. Cost is set up front and spending ceases upon budget exhaustion. Your ad simply disappears until budget replenishment.

The Lie about SEO

“We can get you ranked #1 in 30 days!” You’ve probably heard this before. After hearing it, you probably asked yourself, “How can a company who knows nothing about my business and nothing about my competition make this kind of guarantee?” You’re right to be suspicious. Promises made in ignorance rarely produce. We pride ourselves on our research of both your company and your competition. Through careful examination, we provide well-informed projections about performance.

The Facts about SEO

Two methods exists to ensure top placement in Google’s listings: organically (free listings) and using Pay per Click (PPC: you give search engines money to be at the top). Many different factors go into getting a site ranked organically. Google and other search engines have developed very complex and comprehensive algorithms to decide which pages are at the top. Because of this, achieving a high rank organically takes time and energy. Most businesses possess neither the time or expertise to truly nurture their organic growth.

When changes to the algorithm occur (more often than one would think), we’re in the know. We use best practices encouraged by the search engine themselves. SEO methodology is important because short cut or shady methods may work temporarily, but will ultimately result in being delisted. This is why it’s so important to partner with a company with integrity.

  • Keyword Tracking

    Use words your customers use to search

  • Click-Through Rates

    Who gets where you want them to go

  • Competitor Rank Tracking

    How your competitor ranks

  • Local Rank

    How you do in your market

  • Mobile Rank

    Mobile ranking can be different than desktop ranking

  • Keyword Research

    Use the best terms

  • Backlink Creation and Evaluation

    What sites you are interacting with

  • Competitive Link Evaluation

    Sites your competition interact with

  • Spam Analysis

    What incoming traffic is spam

  • Country IP blocking

    Most hacks and website attacks come from overseas

  • Site Audits

    Finding problems within the site

Our Process

We Meet
Step 1
  • We want to get to know you and your company. Knowing you will help us see how you fit in the market.
Step 2
  • Based off what we learned from our meeting, we put together an exhaustive strategy to improve the ranking of your site.
Step 3
  • We put the plan into action, monitoring for effectiveness and using A/B testing where beneficial.
Step 4
  • We look over all the info we have collected. We keep and worked and lose what did not. Result the next campaign is even better!