Yesterday I received a friend request on Facebook from my 91 year old aunt and my 12 year old neighbor. Talk about cross-generational. It is this multi-generational opportunity that Arc Media Group was founded to use. Not all people who own or manage businesses don’t have time to navigate the many avenues of social media, but we make it our business to do just that. While my 91 year old aunt may be beginning her time on Facebook, I don’t think she knows how to tweet, and I can guarantee you she doesn’t do Instagram. With so many social media outlets, there are an infinite number of potential clients and customers just waiting to see a retweet, or a post that their friend just “liked” a page. That is the way to market your business–from the multifaceted company to the home based business.