Building Brand Recognition

At its foundation, your marketing should be an exercise in memorization. Most marketing is a complete dud filled with elusive tag lines and beautiful pictures meant to make a customer feel something, and it doesn’t work. Why? Because they are completely ignoring...

Top Ten Tips: Social Media 3 of 10

This post is part of the Top Ten Tips series put on by SCORE.  SCORE is a great organization dedicated to setting small business owners up for success.  I’m so honored to be part of their board and kicking off the Top Ten Tips series.  This is the second post of...