by Noah Yaughn

This post is part of the Top Ten Tips series put on by SCORE.  SCORE is a great organization dedicated to setting small business owners up for success.  I’m so honored to be part of their board and kicking off the Top Ten Tips series.  This is the second post of ten so please start from the beginning otherwise you may get lost.

A quick recap: For something that has only been in existence in the last ten years; social media has gotten a lot of press.  It has also grown in complexity as it has gone from a place for friends to get together to something companies develop entire strategies around.  This can be quite daunting.  When I put these three facts together: young, complex, daunting; it reminds me of a particular time in my life.  It’s called high school.  So we’re going to have some fun with this by connecting social media with high school.

BandI remember when I stopped playing the drums in 10th grade.  After five years, I was acknowledging that I did not have any talent and was going to stop subjecting friends and family to my awkward rhythms.  At least I only played the drums.  I can’t imagine if I had tried to play multiple instruments though.  The time I put in would have been split between the instruments meaning I would have been even worse.

After taking in all this information from this series; you may be wanting to jump into everything.  I want to encourage you not to do that.  The more instruments you play the harder it is to play each one effectively.  Good marketers will tell you its important to pick a few marketing outlets and saturate them before moving on.

If you have the funds to contract out social media then great, but if you’re doing it yourself just pick one or two and work them.  Monitor them closely and build connections with your followers on that vehicle.  This will make you much more effective.

Choose wisely the ones you want to use.  Facebook and Twitter are very inclusive, but the right fit for you may be something more focused.  If you’re B2B then LinkedIn may give you the best response.  If your demographic is woman, Pinterest may be a great choice.  There are even more niche social media platforms that may cater specifically to your kind of customer.  Do some research, make a decision, and you’ll be making sweet music in no time.

Tip number eight

Do Few Things Well