The term “user friendly” has been thrown around for years referring to a business’ website being able to be navigated easily by customers. For some websites, individual pages and information are not organized well and are not clearly laid out for the first time customer to understand, shop products and services, and make purchases. When that happens, the chances of that customer completing the sale and/or returning to the website in the future are slim to none.
So, if you are the webmaster of a business website, where does it fall on the scale of user-friendliness? And what steps can you take to improve?
- Throw-back to High School. Think back to high school English class and creating outlines. What are your main points? Those should be your main tabs. What are your sub points? These should be your drop downs from your main tabs. The specifics should be spelled out on the individual drop down pages.
- Get a focus group. Ask a group of people to give you feedback on the website’s ease of navigation and use that feedback to rethink your website’s organization.
- Turn it over to a professional. Having a professional who understands content writing can save you a lot of time and money. They’re able to do comparative analysis’ that can help you avoid common mistakes and make sure your audience interprets your message correctly.
By using these three steps, your website will be on the fast track to being User Friendly!!